Creativity can certainly be practiced as seen both in the arts and in innovation. But can it be managed? Pablo Picasso, co-inventor of cubism, once described the creative process as “I start with an idea and then it turns into something else”. I think this illustrates that whereas we cannot predict or direct the outcome of truly creative work, we can certainly promote, support and maintain favourable conditions for such work to be practiced.I noticed that Sir Ken Robinson is one of the keynote speakers at the upcoming PDMA innovation conference in Florida. He is known for his work on creativity and for criticising higher education for its failure to include creativity as a field of practice. A similar argument can be done for organizations in general. The need to be creative can often end up in conflict with the need to protect and preserve current business and the latter of course always has much bigger room in the enterprise. Striking the right balance between creativity and discipline is a key management challenge. And repeatedly going through shifts from creativity (innovation) to discipline (development) is a key characteristic of the new product development organization.
Beside Sir Robinson, another well known creativity guru is of course Edward de Bono who has taught the art of creative thinking to numerous people.
His “six thinking hats” became famous and almost synonomous with creativity. In my opinion the de Bono system is actually more about “comprehensive” than just “creative” thinking. Even better in my view.
Here’s another October event on creativity and innovation: http://www.eccix.org/

